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Direct marketing of agricultural products; information on important legislation
Direct agricultural marketing refers to the direct sale of agricultural products by the producer to the consumer on the farm, at the market, at the door or via their own stores.
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Bayerisches Staatsministerium für Ernährung, Landwirtschaft, Forsten und Tourismus
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Description
Consumers are very interested in high-quality, fresh produce from local farms. Many farms therefore see an opportunity to generate additional added value by directly marketing their own produce. However, the conditions must be right for an entrepreneurial entry into direct marketing. In addition to personal, operational and market-specific concerns, a number of legal provisions must also be observed. In a publication, the State Ministry of Food, Agriculture and Forestry provides a compilation of the legal regulations that are important for the direct marketing of agricultural products and the products processed on the farm. They play a particularly important role in business organization, consumer protection, equality of competition and tax justice. The direct-marketing farmer must not only take care of the production of the raw materials, but also their processing, storage, possible transportation and the sale of the products.
Due to the inclusion of national and EU-wide regulations, changes to the legal provisions can occur time and again. For detailed information, we therefore recommend a consultation with the responsible office for food, agriculture and forestry and with the relevant local and tax authorities.
Related links
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Broschüre "Wichtige Rechtsvorschriften zur Direktvermarktung landwirtschaftlicher Produkte"Zusammenstellung wichtiger Rechtsvorschriften für die Direktvermarktung landwirtschaftlicher Erzeugnisse und der im bäuerlichen Betrieb veredelten Produkte.
Status: 03.02.2025
Editorially responsible for prodecure description: Bayerisches Staatsministerium für Ernährung, Landwirtschaft, Forsten und Tourismus
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